“On behalf of the European Bank of Reconstruction and Development (EBRD), we were responsible for optimizing business processes and structures and achieving growth for Chaplin Cinemas in Kazakhstan. Jordi is a specialist in cinema concepts and growth strategies, which is why we hired him”. Rob Arthur, director at The Big Picture Cinema Advisors Ltd, talks about the collaboration with Jordi Wientjes. “When an organization grows, it is often at the expense of quality and operations. Something that we wanted to do differently. That is why we changed the organizational structure and trained staff in hospitality so that they can work in a more professional and customer-focused way. Jordi managed to do that in his own way, working with staff and management, and including them in the entire process”.