Growth for cinema concepts Chaplin Cinemas, Kazakhstan, commissioned by The Big Picture
“On behalf of the European Bank of Reconstruction and Development (EBRD), we were responsible for optimizing business processes and structures and achieving growth for Chaplin Cinemas in Kazakhstan. Jordi is a specialist in cinema concepts and growth strategies, which is why we hired him”. Rob Arthur, director at The Big Picture Cinema Advisors Ltd, talks about the collaboration with Jordi Wientjes. “When an organization grows, it is often at the expense of quality and operations. Something that we wanted to do differently. That is why we changed the organizational structure and trained staff in hospitality so that they can work in a more professional and customer-focused way. Jordi managed to do that in his own way, working with staff and management, and including them in the entire process”.
Case study about leisure and cinema, by EBRD
Previously, the EBRD had little serious interest in the cinema sector, but because of the result The Big Picture achieved with Jordi Wientjes in Kazakhstan, they are now writing a case study. A big change and a clear signal that leisure and cinema are now considered as a relevant sector.
“Changing organizations and training people in other countries and cultures is a real challenge for many. Jordi can do that. He listened to the people in Kazakhstan, guided them personally, and showed best practices. He indicated that if they acted differently, the result would be better. His approach works, he is firm but fair.”
Inspiration with best practices
Rob Arthur is satisfied with what The Big Picture achieved with Jordi. “It involved four different movie theaters in two cities, 1,000 km apart from each other. Each movie theater has a unique look and feel in a high-quality location. Customers have high expectations, which the employees have to meet. Because of his vast network and international background and expertise, Jordi was really the best man for the job. He takes time for the people, is attentive and helpful. Jordi wants to achieve the best possible result, and through his up-to-date knowledge and working method, he realizes that too. This also pays off for the long term. The change in working methods and hospitality is now the standard in these cinemas”. The West European examples Jordi showed as best practices were so inspiring that Chaplin Cinemas has now opened a fifth movie theater with a self-service catering concept.
A match for your organization?
“I would definitely call on Jordi again for a change management project in which hospitality plays an important role. And I can advise other organizations, in the cinema sector and also developers of leisure locations with or without shopping centers to approach Jordi Wientjes of W-Solutions. Because of his experience in these sectors, he is a pre-eminent specialist, and he knows how to guide and help companies in a unique and effective way”.
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