“To transform a winter-oriented company with a summer proposition into a summer-oriented company with winter activities, you have to re-think. You are required to make different choices and, subsequently, change the entire business operations and structure. Jordi facilitated that for us.” Maarten reflects on pleasant cooperation. “Jordi is candid, and he levels well. He tells you the truth without offending you.” Also, Maarten is very satisfied with the result: “Jordi has devised an excellent business plan for us. He asked difficult questions and opened our eyes to future opportunities. We are now working on developments for the new future of our family business. Jordi created the environment for us to make this change possible”.