“Renovations, sales increase, and now, the corona crisis. Each phase requires adjustments to our company. That is why we decided to set up an Advisory Board and, thanks to our previous experiences, asked Jordi to return as one of its members. From that role, he ensures that we continue to focus on the future and continue to develop. He really keeps us focussed.” In the hospitality industry, running around to tend to customers 24/7 is the norm. Working on the business (instead of in the business) lets you lose focus quickly. Jos: “In addition to the monthly consultation, Jordi calls every week and keeps us on our toes. We appreciate that very much. Jordi listens carefully, is very compassionate, and joins our thought process. The cooperation is excellent, which is why he remains involved in our company.