“I’ve known Jordi for many years now and admire his professionalism and the way he operates. He knows how to make a cinema stand out from the competition. And in doing so, he always delivers. He does what needs to be done. This is also the case here in Jeddah, Saudi Arabia, where, for the first time in 40 years, movie theater MUVI was initiated, built and operated by local staff. The people who will work there had no previous experience with a cinema and the business processes that go with it. Training them effectively, while continuously adjusting because of differences in culture and customs is something that Jordi did very well”.